Daily Booking Funnel Report

End-to-End Conversion Analysis
Date 8 Mar 2026
Conversion Rate 36.2%
Target >30%
NORMAL
Drop-Off Alert
Schedule → Pay shows 24% drop (threshold: <20%). 4,700 users drop at payment stage. Root cause: High payment churn in plumbing category (62% see "No slots available"). Recommend urgent supply increase in Hitec City & Gachibowli.

Funnel Visualization

Search
45,200
100%
Category
32,400
72%
Partner Shown
28,000
62%
Schedule
19,500
43%
Pay
14,800
33% (↓24%)
Confirmed
16,300
36%
Completed
15,900
35%

7-Day Conversion Trend

By Category Performance

Beauty
42%
Cleaning
38%
Electrical
31%
Painting
30%
Plumbing
28%
AC Service
24%
Carpentry
26%
Root Cause Analysis
Plumbing funnel underperforming (28% vs 36.2% overall). RCA: 62% of plumbing customers see "No slots available in next 24 hours" at scheduling stage. This is the primary drop-off point. Recommendation: Increase plumbing supply in Hitec City and Gachibowli micro-markets by 15 additional partners.

Stage-Wise Drop-Off Analysis

Recommended Actions

URGENT - Plumbing Supply: Auto-tagged to City Manager for supply review. Recommend onboarding 15 plumbing partners in Hitec City & Gachibowli within next 48 hours.
AC Service Slots: Reduce slot buffer time from 3.5 hours to 2.5 hours to increase available slots. Expected impact: +8% conversion.
Payment Failure Investigation: Analyze failed transactions at Pay stage. Check payment gateway issues, billing address mismatches.
Beauty Category Success: Best-performing category (42%). Study partner quality, turnaround time, and pricing model for replication to other categories.
Mobile Optimization: Check if drop-off rates differ between desktop (36%) vs mobile (34%). May need mobile UX improvements at scheduling stage.