CRITICAL ALERT
Monthly attrition spiked from 4.8% to 6.2% over 4 weeks. Beauty category showing 8.1% attrition driven by new competitor offering 5% lower commission. Immediate action: (1) Review Beauty commission structure, (2) Accelerate earning improvements, (3) Targeted retention campaigns for high-performing partners.
Strategic Recommendation: Beauty Category Crisis
Alert: Beauty attrition spike correlates with new competitor (CompetitorX) offering 5% lower commission + 0% platform fees for 3 months.
Option A: Counter Commission (Margin Risk)
Lower beauty commission from 25% to 23.5% | Cost: INR 45K/month | Estimated retention: 8 partners (34% recovery)
Option B: Earnings Growth Program (Upside Focus)
Deploy AI-based booking optimization + premium service upsell training | Expected earnings +15% | Cost: INR 20K/month | Timeline: 6 weeks to impact
Option C: Hybrid Approach (Recommended)
(1) Temporary commission relief: 24.5% (vs competitor 24%) for 3 months [Cost: INR 22K], (2) Earnings growth program [Cost: INR 20K] | Total: INR 42K/month | Expected retention: 80%+ | Timeline: Immediate