HSM Analytics — Insights Portal

Explore the reports built for your team. Click any row to read what the report does, see a sample, and leave a comment.

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1 Partner Performance Partner Operations One row per partner with everything that matters: how many jobs, how well-rated, how much earned, and whether they're at risk of leaving. Th…
2 Supply & Demand Balance NOC / Operations Where do we have too many partners sitting idle, and where are we losing bookings because no partner is available? The answer to both, side …
3 Daily Booking Funnel Top Management Spot the leak in your daily sales funnel before the day ends. If visits are healthy but bookings are down, you'll know which step is bleedin…
4 Weekly NPS Service Delivery How happy are customers this week vs last? Single trend line with the biggest movers called out so the team can celebrate or investigate.
5 Daily Service Failure NOC / Operations Yesterday's failed jobs, with the reason. A 5-minute morning huddle can decide which fix is most urgent — partner training, pricing, parts a…
6 Weekly Partner Attrition Partner Operations Who left this week, why, and who looks like they're about to leave. Partner acquisition costs are rising — keeping good partners is cheaper …
7 First-Time-Fix Rate by Category Service Delivery Every revisit costs us money and a customer's patience. This is the headline number that tells you how often we get it right the first time,…
8 Booking Funnel by Category (Daily / Weekly / Monthly) Most Used The exact view the ops team works from every morning. For each service category, see how many bookings came in (GR), how many were delivered…
9 Revenue Loss by Time Slot Most Used Which time slots are bleeding the most revenue because we couldn't fulfil bookings. Tells the partner team which slots to prioritise for cap…
10 Revenue Loss by Skill Most Used Which skills we don't have enough partners for. The 80/20 list that drives the weekly partner-recruitment plan.
11 Bookings — Raw Data Export Most Used The full booking-level table the ops team pulls into Excel/Sheets for any custom cut — by customer, partner, SKU, ticket reason, cancellatio…
12 Partners — Raw Data Export Most Used The single source of truth for who is on the platform — active, archived, why they were archived, what skills and zones they're tagged to, a…
13 Customer Acquisition Marketing Where are new customers coming from, how much do they cost, and how quickly do they place that first order? The marketing team's daily compa…
14 NOC Master Control NOC / Operations The mission-control screen for the NOC team. Every live job, every escalation, every gap — all on one wall-mounted dashboard, refreshed ever…
15 CEO Daily Pulse Top Management One screen, one cup of coffee — everything the leadership needs to know about yesterday: GMV, bookings, NPS, attrition and cash. Green / amb…
16 Partner Tier Movement Tracker Most Used For every partner: which tier they're in, which tier they could be in, and what's stopping them — rating, cancellations, working hours. Driv…
17 Revenue Loss by Service Zone Most Used The top zones eating revenue. Fix the top 5 zones and you usually recover most of the loss.
18 Partner Calendar Marking — Raw Data Export Most Used Shows exactly which partner marked themselves available or blocked, for which slot, on which day. The base data behind capacity planning, re…
19 Revenue Loss Heatmap (Zone × Slot) Most Used A grid that shows exactly which zone-and-slot combination is losing the most revenue. Surgical input for where to add partners, change prici…
20 Supply & Demand Balance NOC / Operations Where do we have too many partners sitting idle, and where are we losing bookings because no partner is available? The answer to both, side …
21 Daily Service Failure NOC / Operations Yesterday's failed jobs, with the reason. A 5-minute morning huddle can decide which fix is most urgent — partner training, pricing, parts a…
22 NOC Master Control NOC / Operations The mission-control screen for the NOC team. Every live job, every escalation, every gap — all on one wall-mounted dashboard, refreshed ever…
23 Supply-Demand Live Heatmap NOC / Operations A red-zone alert before customers start cancelling. NOC can call partners in nearby zones, or open a surge slot, instead of finding out an h…
24 Hub / Zone Capacity Utilisation NOC / Operations Are we under-using our partners or over-stretching them? Helps decide where to recruit more partners and where to consolidate.
25 During-Service Quality Monitor NOC / Operations Catches a job going off the rails — partner late, taking too long on-site, customer reaching out — while the technician is still there and t…
26 SLA Breach Heatmap (zone × hour) NOC / Operations Are SLA breaches a Friday-evening Madhapur problem or a Monday-morning Kondapur problem? The heatmap shows the patterns so we fix the right …
27 Predicted No-Show Heatmap NOC / Operations A forward-looking version of the no-show radar — which slots tomorrow look risky? Used to oversell carefully or send a confirmation nudge th…
28 Demand Forecast vs Actual (7-day) NOC / Operations Tells the partner team how many people to keep available next week, and whether last week's forecast was any good. Helps avoid both shortage…
29 Route & Schedule Optimisation Savings NOC / Operations Quantifies how much fuel, time and money the routing engine saved this week. Justifies the engineering investment and shows where more savin…
30 Weekly NPS Service Delivery How happy are customers this week vs last? Single trend line with the biggest movers called out so the team can celebrate or investigate.
31 First-Time-Fix Rate by Category Service Delivery Every revisit costs us money and a customer's patience. This is the headline number that tells you how often we get it right the first time,…
32 Customer Experience Service Delivery The customer-experience health check on one screen. Spot the complaint theme that's growing this week before it becomes next week's social-m…
33 Rework / Revisit Job Tracking Service Delivery Shows the true cost of doing things twice. Each rework costs a partner a slot, the company a margin, and the customer their trust.
34 NPS Detractor Root-Cause Drill-down Service Delivery For every angry customer, where did the experience break? Pinpoints the exact partner, zone or service that's pulling the NPS down so the fi…
35 Service Quality Index (SQI) Service Delivery A single 0–100 quality score for every job, so we can rank partners, services and cities on a like-for-like basis. The number that ties toge…
36 Partner Performance Partner Operations One row per partner with everything that matters: how many jobs, how well-rated, how much earned, and whether they're at risk of leaving. Th…
37 Weekly Partner Attrition Partner Operations Who left this week, why, and who looks like they're about to leave. Partner acquisition costs are rising — keeping good partners is cheaper …
38 Partner Earnings Distribution Partner Operations Are we paying our top partners enough to keep them, and our newer partners enough to retain them? Shows the gap between best and worst, with…
39 Partner Onboarding Funnel Partner Operations How long does it take a new partner to start earning? Long onboarding means high drop-off — this finds the slow steps so we can speed them u…
40 Skill–Service Match Validator Partner Operations Catches the bookings where we sent the wrong specialist — the #1 cause of avoidable rework and bad reviews.
41 Partner Idle-Time & Productivity Partner Operations Idle time is wasted earning potential for the partner and a sign of poor scheduling for us. Catches the partners with too little work before…
42 Partner eNPS & Sentiment Partner Operations How do our partners feel about working with us? The leading indicator of attrition — unhappy partners leave 6–8 weeks later.
43 Google Search Intelligence Marketing What people in our cities are typing into Google when they need a service. Free demand signal — and a list of keywords we should be ranking …
44 Customer Acquisition Marketing Where are new customers coming from, how much do they cost, and how quickly do they place that first order? The marketing team's daily compa…
45 Repeat Purchase Curve & Wallet Share Marketing Tells you how many of our customers come back, how often, and how much of their home-services spend we capture vs the competition.
46 Coupon / Promo Effectiveness Marketing Did the discount actually bring in customers we wouldn't have got anyway, or did we just give money away to existing buyers? The honest ROI …
47 SEO Keyword Rank Tracker Marketing Are we showing up on page 1 for the keywords that drive bookings? Tracks every important keyword in every city, every week.
48 RFM Customer Segmentation Marketing Splits the customer base into Champions, Loyal, At-risk and Lost so the marketing team can send the right message to the right person — inst…
49 Referral Flywheel Performance Marketing Referrals are the cheapest customers we'll ever get. This shows whether the referral programme is working hard enough — and how much CAC it'…
50 Competitor Price Benchmark (extended) Marketing A deeper, service-by-service version of price benchmarking — used by the pricing committee, not just for the weekly headline.
51 CAC Payback & Channel ROI Marketing How long until each new customer pays back what we spent acquiring them? The number CFOs and investors care about most — and the one that de…
52 Churn Risk Customer List Marketing A weekly list of customers who look like they're about to stop ordering, so we can win them back with a call or a targeted offer before they…
53 Influencer & Affiliate Attribution Marketing Which Instagram or YouTube partner actually brought paying customers, and which one just brought views. The honest ROI of every influencer c…
54 Daily Booking Funnel Top Management Spot the leak in your daily sales funnel before the day ends. If visits are healthy but bookings are down, you'll know which step is bleedin…
55 CEO Daily Pulse Top Management One screen, one cup of coffee — everything the leadership needs to know about yesterday: GMV, bookings, NPS, attrition and cash. Green / amb…
56 City P&L Snapshot Top Management See which cities are actually making money this week and which are eating cash. Helps you decide where to push marketing, where to fix opera…
57 Competitive Intelligence Top Management Know what UrbanCompany, NoBroker and the local players are doing — pricing, new services, ratings — so you don't get blindsided by a competi…
58 Cash Runway & Burn Forecast Top Management How many months of runway under best, base and worst case. Triggers a planning conversation while there's still time, not when cash hits the…
59 Investor / Board Pack (auto) Top Management No more last-minute scrambling for board numbers. The pack assembles itself on the 1st of every month — GMV, growth, cash, cohorts — ready f…
60 Growth Scorecard Top Management The single page that answers 'are we growing in a healthy way?' Combines top-line growth with the underlying customer, partner and unit-econ…
61 Unit Economics by Service / City / Tier Top Management The single most decision-useful number in the company: do we make or lose money on the next job we deliver? Sliceable so you can find the un…
62 Cohort Retention & LTV Top Management How much is a customer really worth over their lifetime? Tells you how much you can afford to spend acquiring them, and whether newer cohort…
63 Dynamic Pricing Acceptance & Elasticity Top Management Answers 'if we raise the price by ₹50, how many customers do we lose?' Lets the leadership find the sweet-spot price for each service in eac…
64 DPDP Data Subject Request Tracker Risk & Compliance Keeps us on the right side of India's new data-protection law. Shows every customer data request, who owns it, and whether we're going to me…
65 Safety Incident & SOS Log Risk & Compliance Every safety event in one place — for partners and customers. The weekly review here is what protects the brand from a single bad incident b…
66 Fraud Signal Dashboard Risk & Compliance Every flagged transaction with the rule that fired and the decision taken. Used to tune the rules and to evidence due diligence to auditors …