Marketing
RFM Customer Segmentation
Recency-Frequency-Monetary segments for targeting.
How this helps you
Splits the customer base into Champions, Loyal, At-risk and Lost so the marketing team can send the right message to the right person — instead of one blast to everyone.
Sample view — illustrative numbers
Demo data
Champions
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Loyal
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At-risk
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Lost
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Primary view
Secondary view
Numbers and charts above are illustrative samples for the review. Final visualisations will pull live data from the warehouse once the report is approved.
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